mihika sapru-jones


senior director

Mihika is a data-driven, creative strategist with a passion for unearthing fresh audience perspectives and developing groundbreaking ideas as a result. She builds multi-media campaigns for a wide range of advocacy, philanthropic, and political partners and believes in the power of culture to change culture. A proud first-generation immigrant, Mihika credits her experience living and working across four continents for her passion for creating messages that resonate with diverse audiences. She has long worked at the intersection of digital advertising and progressive issues, having worked on electoral politics, criminal justice reform, and more at a DC-based digital agency, and on gender-based violence prevention and immigrant justice at a global human rights organization. Mihika holds a Bachelor’s degree from New York University and a Master’s in Communication, Culture, and Technology from Georgetown University, where she researched political socialization, radicalization, and the internet.