1199 SEIU United Healthcare Workers East
Securing fair wages for home care workers.
New York’s home care workers are essential – they should be paid like it.
Following the COVID-19 pandemic, demand for home care increased in New York – but the state was facing an unprecedented shortage of home care workers, caused by the low wages paid for this essential, front-line work. We partnered with 1199 SEIU on a statewide advertising campaign to secure a critical and permanent wage increase for home care workers.
Our multi-channel advertising campaign employed digital pre-roll, display, search, and social advertising in addition to TV and English and Spanish-language radio to create urgency around this issue.
