1199 SEIU United Healthcare Workers East

Securing fair wages for home care workers.

Digital Advertising
Digital Strategy
Graphic Design
TV Advertising

New York’s home care workers are essential – they should be paid like it.

Following the COVID-19 pandemic, demand for home care increased in New York – but the state was facing an unprecedented shortage of home care workers, caused by the low wages paid for this essential, front-line work. We partnered with 1199 SEIU on a statewide advertising campaign to secure a critical and permanent wage increase for home care workers.

Our multi-channel advertising campaign employed digital pre-roll, display, search, and social advertising in addition to TV and English and Spanish-language radio to create urgency around this issue.