Community Catalyst, Robert Wood Johnson Foundation

Boosting health coverage across communities.

Campaign Strategy
Graphic Design
Message Development
Message Research
Video Production

Advocates and organizers needed support to increase enrollment in health coverage in their communities.

Alignco partnered with Community Catalyst to build Organizing for Outreach, a communications apparatus and online hub that equips national and state advocates with tailored message research and communications resources designed for their communities. Together, we worked to increase awareness of and enrollment in low-cost and free health coverage through Medicaid and Marketplaces.

We conducted message research, developed turnkey communications content, and provided strategic support to national and state advocates focused on reproductive health, LGBTQ+ issues, immigration, racial equity, disability rights, and more.

We conducted qualitative research to better understand feelings around Medicaid and health insurance enrollment, and designed message tests to dispel misinformation on immigrant coverage and cut through confusion on the end of automatic Medicaid renewals. From there, we developed research-driven, culturally competent materials in over 20 languages – all available on an accessible online hub.

11,000+ online hub visits
Over 500 ready-to-download resources
Over 30 partner organizations
Materials available in 20+ languages