American Cancer Society Cancer Action Network

Tackling health inequities by expanding access to coverage.

Campaign Strategy
Digital Advertising
Graphic Design
Message Development
Video Production

your zip code, skin color, and income shouldn’t determine whether you get the care you need.

But in the states that haven’t expanded Medicaid, over 2 million people are living without access to affordable health coverage – with the burden falling mostly on Black and brown communities. Beginning in 2019, alignco partnered with The American Cancer Society Cancer Action Network to launch Medicaid Covers US, a campaign designed to shape the narrative around Medicaid in the states that haven’t expanded the program and close the Medicaid coverage gap.

From message development and testing to multi-media advertising and story collection campaigns - we provide full-service support across ACS CAN’s Medicaid work. Since launch, the Medicaid Covers US campaign has been a part of the successful expansion of Medicaid in four states.


Stories are at the heart of this work. We’ve generated over 1,700 story leads for short films, storybooks, and compelling paid and organic social content to educate the public about the value of Medicaid and generate engagements in support of expanding the program in the states that haven’t.

As part of Medicaid Covers US, we produced a series of three short documentary films with award-winning director, Ky Dickens. These films take an honest, in-depth look at the lives of individuals and families living without health insurance, sharing their challenges and triumphs as they strive to take care of themselves, their families, and their communities.