Healthy Eating Research, Robert Wood Johnson Foundation

Addressing early childhood health, one sip at a time.

Campaign Strategy
Digital Advertising
Graphic Design
Message Research
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From birth through age five, every sip a child takes has a big impact on their health.

When a group of the nation’s leading health organizations released new consensus drink recommendations for children ages 0-5, alignco partnered with RWJF’s Healthy Eating Research program to design and build a nationwide campaign, Healthy Drinks, Healthy Kids, and get the word out to parents and providers.

We reached parents and providers with engaging, easily digestible, and culturally competent content.

After speaking directly with parents and providers in communities across the country, we developed a fun yet trustworthy campaign identity and a bold, multi-media campaign strategy to meet diverse audiences where they were.

From videos, to infographics, digital ads, and more – we produced a suite of accessible materials for parents and providers in a variety of languages.

Healthy Drinks Healthy
with a bold strategy
came big results
22.7m digital ad impressions
9k material downloads
180k unique web visitors
230+ pieces of earned media coverage


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