Addressing early childhood health, one sip at a time.

From birth through age five, every sip a child takes has a big impact on their health.

When a group of the nation’s leading health organizations released new consensus drink recommendations for children ages 0-5, alignco partnered with RWJF’s Healthy Eating Research program to design and build a nationwide campaign, Healthy Drinks, Healthy Kids, and get the word out to parents and providers.

After speaking directly with parents and providers in communities across the country, we developed a fun yet trustworthy campaign identity and a bold, multi-media campaign strategy to meet diverse audiences where they were.

From videos, to infographics, digital ads, and more – we produced a suite of accessible materials for parents and providers in a variety of languages.